In episode 3 of Social & Sport I talk to Jim Lucas from The FA about how they've been coping with the COVID-19 challenges that have been thrown at them.
Only a few weeks ago they were 100% planning for international friendlies and this summer's UEFA European Championships. This has now been pushed back to next year, leaving a huge content sized hole in Jim and his teams plans.
We talked about how they've been adjusting to remote working (and how this will change the way they work forever) and the types of content they initially started to use after going quiet for the first week or so of lockdown.
They have since launched the 'Football Is Staying Home' campaign that acts as an umbrella for many different strands and helps to provide some structure to their content. They have also worked closely with their many commercial partners to embed them as well, ensuring that rights are at least in part being made up for the lack of live events.
It's a fascinating insight into how social media (and wider content) teams are working at the moment. They have so much going out across all their platforms that it's well worth checking out.
Take a listen to our previous episodes with ONE Championship and Blinkfire Analytics. More to come soon.
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