It's not just the teams and federations we're looking at. After spending most of my career agency-side it's an area I've been very interested in and have been working through with my current company.
Luca Massaro started WePlay, a performance-driven sports marketing agency, back in 2012. Moving through organic social media production and strategy to delivering measurable outcomes now.
With clients that cover mass participation sports, high-profile football clubs and sponsor brands, the current crisis has obviously had ramifications for the business, as it has for everyone involved in the industry.
But it's how you deal with the setbacks, work with clients and find new ways of working that determine how you will come out the other side. Luca has never been one to shy away from those decisions and there are some great lessons for us all to take on board from what had to say.
If you have any questions or comments, leave them in the comments below or get in touch on Twitter (https://twitter.com/DanielMcLaren).