Threepipe have developed an idea alongside tech company AMCO, Moonshot, a staff engagement agency, and rEvolution, a sports marketing agency, to bring thermal imaging to stadiums to help in enabling sport and entertainment to bring fans back to see the action.
After a chance meeting in the park with an old friend, Alistair has helped to bring interested parties in and have been working free of charge - as have thew other agencies - and the imaging technology is being supplied at cost.
It's a great idea and one that could really help. In this chat we discuss how it came about and just how it will work when it's being used. We also talk about his agency, Earnie, and how it has been coping during the COVID-19 crisis.
You can read about the project as well in this report https://www.provokemedia.com/latest/article/pr-agencies-launch-covid-19-initiative-for-sports-events
Subscribe to hear more and do check out my previous interviews with some top people in the industry.