To finish what is week 6, and almost a dozen episodes, of this series, we have a cracker with the Head of Football Content & Strategy but Budweiser UK & Ireland, Amar Singh, joining me.
The company is the biggest sports sponsor in the US and last year took on major partnerships with both the English Premier League and Spain’s La Liga.
So sport coming to a sudden halt in March has meant a major rethink in their content strategy, with all their fantastic plans for the end of their first season now put aside.
We speak about how they have shifted their approach and what the thinking behind it has been, and what some of those new campaigns have included.
It’s really interesting to hear from a major brand at this time and get their side of the story. I’m sure you’re really going to enjoy this one.
If you enjoy this podcast they do subscribe on your platform of choice and of course leave a rating or review, that would be amazing. I’m trying to find as many great people as I can to share their stories during this COVID-19 crisis to both help and inspire as many people out there as I can. So every little helps.
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