In previous episodes I've spoken to brands, agencies, tech companies and clubs about how they've been coping, but one area that has been missing sports publishing. Asking the questions; How do you cover sport when no live sport is happening?
Sam Brown is Managing Editor for Goal.com, the world's biggest football website covering leagues around the world. So how did they go about changing their content strategy and keep website and social media numbers high when sport is under lockdown?
It's a fascinating chat talking about their processes, what’s been working for them, the spike for social media platforms including Twitter & TikTok, and looking forward to a return to some kind of sporting normality soon.
If you enjoy this podcast they do subscribe on your platform of choice and of course leave a rating or review, that would be amazing. I’m trying to find as many great people as I can to share their stories during this COVID-19 crisis to both help and inspire as many people out there as I can. So every little helps.
You can also find the video off this chat on YouTube and by following me on LinkedIn. Links to both are in the show notes.
OK, so here’s my interview with Sam, recorded on Tuesday 26th May 2020.