Welcome to episode 14 of the Social & Sport podcast.
The Bundesliga has been back on our screens for a couple of weeks now and recently we heard about the return of the Premier League, Series A and La Liga.
Sport is starting to get back to some kind of crowd free normality.
So we’re starting to look ahead and not back so much in this week’s episode as I talk to Tom Moxon about all things internationalisation and his tips on working from home.
Tom is Business Development Director at Samba Digital. A long-time remote-working agency who help clubs and leagues to develop their global presence across LatAm, the US, Asia and beyond. Clients include PSG, Liverpool, Ligue 1 and the Bundesliga.
There’s some great examples to go through and we dig deep into the importance of understanding areas and cultures before leaping into a new strategy. And what developing an international presence actually means, isn’t it just translating content for different accounts?
Obviously the answer to that is no!
We also talk about TikTok and what the approach is that they have taken with clients such as Ligue1, who have passed 1m views already and tapped into a hungry audience.
If you enjoy this podcast they do subscribe on your platform of choice and of course leave a rating or review, that would be amazing. I’m trying to find as many great people as I can to share their stories during this COVID-19 crisis to both help and inspire as many people out there as I can. So every little helps.
Video on YouTube - https://www.youtube.com/c/DanielMcLaren75
My interview with Tom was recorded on Thursday 28th May 2020.