Pranav Soneji is one of the founders of the fantastic agency, LiveWire Sport, who include the ATP, Wimbledon and the Premier League (amongst many others) as clients.
Not only does Pranav stay heavily involved in the agency's work but has found time to set up, alongside Head of Marketing & Comms Jason White, the Diversity in Digital Sport programme.
At a time when diversity is at the forefront of everyone's thoughts, the programme is one that is more important to our industry than ever and can really help show the way forward.
We talk about how it came about, the way in which the programme has had to change due to the lockdown and also what the sports industry can (and should) be doing better to make the current momentum doesn't get lost.
So much to get through and it’s such a big topic! So let me know what you think and any feedback on what we discuss either on Twitter or LinkedIn.